2009年10月29日 星期四

Hermes- the Silk Bar


Had a visit to the Silk Bar of Hermes in Festival Walk with my friends lately.
It was an interesting and enriching experience. In the silk bar, there was Hermes’ latest scarf collection. The most interesting thing was the silk ambassadors there demonstrating ways we could wear the silk scarves.





My friend - Cloud.

There were bartenders making drinks and live DJ for music. The atmosphere is pleasant.

It is a good way to make HK people aware of silk scarves can be a good choice of accessories for both men & ladies. (There were not few men, including my friend. Sadly, he was not willing to take a photo for me=P ) Getting people involved is always a good way to enhance its brand recognition and brand preference.

In addition, Hermes has chosen the right places (causeway bay & Kowloon Tong) which help it attract young and wealthy university students and adults.
By Chanice

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