This is the new item found in Nike stores recently.
Inside the box is a pair of shoe laces.
The Nike and (RED) concept is a to invite people to “Lace Up. Save Lives” by buying a pair of NIKE RED laces. 100% of the profit from the laces will be donated to (RED) to help fighting AIDS in Africa.
The project is being done globally. For Nike, this collaboration creates consumer awareness and participation. For us, it is meaningful! It costs us $28 only to purchase 1 set! A simple act can help fighting AIDS. Let’s tell others and do something RED!
It can be brought online.
It is reported by
For further information, simply visit http://www.nike.com/nikefootball/red/home?locale=en_US
I think this event is successful as the collaboration with famous actor can make noise in the market effectively. Many newspapers has reported this event which saves the cost of posting advertisments in newspaper of Camper. Besides, a lot of pedestrian were attracted to the show as the venue is one of the most busy place in Causeway Bay. The event enable Camper to get expolsure to many of its potential customers in the popular shopping area. Furthermore, this event is very creative and new to consumers which can build up positive brand image in consumers' mind.
In the case of the On Lan Street shops, I.T. did a fantastic job endowing each one with a branded personality. Attached to a larger, multi-tenant building, it will be very difficult to recreate something similar.
Just receive it from cosmogirl e-news!
I found it is clever that match the consumers personality to their goods!
Actually it is a ads from Volkswagen. They are promoting the C side of their products.
When you enter the site, there is a psychological test that you can drive yourself to different side and finally you can find what type of person you are.
It is trick that you have to leave your information to them and get the test results!
So clever are they as I left!!!!!
But, it still very interesting and want to share with you guys!!!