♥ Satisfy your sweet tooth while shopping Diesel’s latest collection. The pop-up shop collaboration between Diesel and Heartschallenger features Diesel’s 2009Fall/Winter jewellery and accessories collection, as well as sweet treats from the candy retailer. For those of us who are not familiar with this candy retailer, well, Heartschallenger is a New York based sweets shop that specializes in ice cream, candy and toys from all over the world. Looks a lot like a recent collaboration we just saw with the Pedder/ Dylan pop-up store earlier this year…nonetheless its a sweet idea.
♥ With its cute pink ice cream truck facade, and interiors that looks like an ice cream parlour, the pop-up store at 2-4 Kingston Street in Causeway Bay is hard to miss. The pop-shop is only open for a month, from October 8 to November 8, 2009. Pop on in, if you are in the neighbourhood.
♥ Heartschallenger’s mobile fleet is a brilliant idea on many levels. Who’s gonna miss a bright pink ice-cream truck driving by? In addition to housing their stores, the vehicles are a rolling advertisement! The fact that they actually sell ice-cream may indeed be a loophole that allows them to operate in locations where they would normally be prohibited from selling. It’s genius!
In an era where you’re able to communicate with a massive amount of people in real-time, having a mobile shop isn’t much of a detriment. Sending out a quick tweet on Twitter, or a status update on Facebook, could enable them to immediately alert potential customers of their location.
♥ With its cute pink ice cream truck facade, and interiors that looks like an ice cream parlour, the pop-up store at 2-4 Kingston Street in Causeway Bay is hard to miss. The pop-shop is only open for a month, from October 8 to November 8, 2009. Pop on in, if you are in the neighbourhood.
♥ Heartschallenger’s mobile fleet is a brilliant idea on many levels. Who’s gonna miss a bright pink ice-cream truck driving by? In addition to housing their stores, the vehicles are a rolling advertisement! The fact that they actually sell ice-cream may indeed be a loophole that allows them to operate in locations where they would normally be prohibited from selling. It’s genius!
In an era where you’re able to communicate with a massive amount of people in real-time, having a mobile shop isn’t much of a detriment. Sending out a quick tweet on Twitter, or a status update on Facebook, could enable them to immediately alert potential customers of their location.
DIESEL ♥’s HEARTSCHALLENGER Pop-Up
ShopDate: October 8-November 8, 2009
Where: Shop 3A, 2-4 Kingston Street, Causeway Bay.
Tel: 2890-1626
When: From 12noon-10pm daily
ShopDate: October 8-November 8, 2009
Where: Shop 3A, 2-4 Kingston Street, Causeway Bay.
Tel: 2890-1626
When: From 12noon-10pm daily
Christine ♥
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