Initial F/W 2009 Presentation

I've went to the initial collection presentation on the early september.
The exhibition held in the industrial area in Kwun Tong.

The theme of the lastest collection is - The Noble Pauper.
The presentation was specially designed. There were rooms decorated with furnitures, revealing the mood/ the theme of the collection.

The picture with donkey was taken in one of the room.














These were the pictures from the other rooms.

Each room had a theme and all of them matched the collection.

The F/W 2009 collection was placed on the stage.
(shown here)
Indeed the collection presentation held a few days,
there was a fashion show in the first day. Models were wearing the lastest collection and presenting on this stage. Medias were invited to report.
Video had been recorded and projecting in the room for visitors who missed the fashion show.

Products like scarves, shirts, bags were exclusively sold in there.
The price was affortable and so I got one for fun.
The presentation and the theme match the image of Initial.
This presentation method is new to Hong Kong and it is creative.

kasa