Mister Softee Vehicle X AGATHA !!
Hey! Spot it! Just saw it at TST where near the Silvercord!
AGATHA is a French brand that selling women accessories.
Actually, I am not familiar with this brand before i saw this ads on the Mister Softee Vechicle. I think it is a good way to appeal the attention of the public. As the vechicle will go through whole Hong Kong,it can be seen as a high accessable and fluidity promtion tools.
Moreover, Mister Softee Vechicle is a collective memory of the Hong Kong people. Most people love it and like to eat its ice-cream. AGATHA is a clever brand to make promotion here because it make thr brand related to the Hong Kong people and the brand identity. It is a out of ordinary promotion process compare to others.