Recently, Diesel Japan an interesting advertising campaign going on right now called Diesel X Weathercast. The ads are in the style of a television weather report. They have several videos on their website with fake extreme weather reports from various locations – including strange imagery and sounds. The weather reporters in the video are wearing clothing from the Diesel fall collection. Two of the slogans from the campaign are “Amazing Crush Denim by Tornado” and “Wear Diesel No Matter What the Weather Is!”
One of the cool things about the campaign is that they offer a blog widget, which you can use on your blog to show the actual time and daily weather report for whatever part of Japan in which you are located. Here is the Diesel blog widget – advertising mixed with a weather report for Tokyo.
Here are some pics of its tv ads:
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