This is the new item found in Nike stores recently.
Inside the box is a pair of shoe laces.
The Nike and (RED) concept is a to invite people to “Lace Up. Save Lives” by buying a pair of NIKE RED laces. 100% of the profit from the laces will be donated to (RED) to help fighting AIDS in Africa.
The project is being done globally. For Nike, this collaboration creates consumer awareness and participation. For us, it is meaningful! It costs us $28 only to purchase 1 set! A simple act can help fighting AIDS. Let’s tell others and do something RED!
It can be brought online.
It is reported by
For further information, simply visit http://www.nike.com/nikefootball/red/home?locale=en_US
I think this event is successful as the collaboration with famous actor can make noise in the market effectively. Many newspapers has reported this event which saves the cost of posting advertisments in newspaper of Camper. Besides, a lot of pedestrian were attracted to the show as the venue is one of the most busy place in Causeway Bay. The event enable Camper to get expolsure to many of its potential customers in the popular shopping area. Furthermore, this event is very creative and new to consumers which can build up positive brand image in consumers' mind.
In the case of the On Lan Street shops, I.T. did a fantastic job endowing each one with a branded personality. Attached to a larger, multi-tenant building, it will be very difficult to recreate something similar.
Just receive it from cosmogirl e-news!
I found it is clever that match the consumers personality to their goods!
Actually it is a ads from Volkswagen. They are promoting the C side of their products.
When you enter the site, there is a psychological test that you can drive yourself to different side and finally you can find what type of person you are.
It is trick that you have to leave your information to them and get the test results!
So clever are they as I left!!!!!
But, it still very interesting and want to share with you guys!!!
Complete Lady Dior campaign promoting their Lady Rouge collection with their front Marion Cotillard photographed world-renowned fashion photographer Annie Leibovitz. Due to cutbacks Dior did not release a fall winter ready-to-wear campaign, instead luxury house focused on accessory promotion. The handbags collection named "Lady Rouge". What a gorgeous print Ad!
Some shots of the Esprit Peking Road flagship store. The LED lighting on the outwall is spectacular! It is really eye-catching. I think Esprit is revitalizing its brand image. More emphasis were put on friendship and lifestyle. The first clue is the lighting showed some images of pigeons, "peace" & "freind" in different languages, promoting freindship and peace.
Some images of the window displays. The theme is to celebrate. It was read from newspaper that there will be a countdown party held by Esprit.
Thirdly, I remember that there was an online ad on yahoo.com.hk during mid Oct, telling the public that the Esprit flagship store was opening on 17 Oct. In the ad, there was a slogan for Espirt : A Friendship . A Story. A Dream.I clicked the ad to check for details. Here is the image I saved.
It asked everyone to celebrate friendship in this opening event. I think it makes people think Esprit is a brand about enjoying life. Friendship and dream are real values in life.Esprit becomes a kind of lifestyle.
The forth clue is the link of HK Esprit. It is changed to http://www.espritfriends.com/
Another clue is the blog I found online. http://www.alivenotdead.com/esprithk It is a blog linking to other artists, sharing the latest news of Esprit and acting as a way to encourage other blogers to join the activities it holds. It is a wise means to gain more awareness of its target groups and merge with art and lifestyle.
There was a New Face video competition. The theme is telling stories about friendship. The wining videos are available at http://www.espritfriends.com/winners.aspx.
Now, a year of the Tiger tee design competition for ESPRIT is calling for entry. It is being advertised on alivenotdead.com.
The lastest MCQ collection was on GaGa's new mv - Bad Romance!
Lady Gaga - Bad Romancehttp://www.youtube.com/watch?v=QL_JPdYPDVg&feature=fvst
Alexander McQueen's Plato's Atlantishttp://www.youtube.com/watch?v=pUvFTc2mlNY
The 10-inch shoes look crazy!
The MV looks gorgeous!!
MCQ sponsored the customs for GaGa's MV
and Bad romance - lastest song from GaGa was in the MCQ fashion show
Gaga X MCQ do create noise!
They got a mutual benefit on promotion :)
This paper box is the attached gift of local fashion magazine, East touch
I've found an interesting fragrance promotion in Harbour City when I went shopping on last Saturday.
This promotion provides another kind of alternative for girls to choose an appropriate fragrance to themselves. This is the co-operation promotion event by Loewe X Nickel X Lanvin, which is called Love Tarot Forever. It helps you to find out the fragrance that is the most suitable for your personality. As long as customers who are interested in, he/she can pay for $100 registration fee and these payment would directly transfer to the products that you purchase.
I think this event is very interesting since many people, especially female consumers in Hong Kong are very superstitious. Some consumers may not have ideas or preference in choosing a particular brands. The event can help to promote the fragrance and capture these consumers. Moreover, some consumers may join the event as the Tarot can help them to find the most suitable fragrance to them. Actually the event can be viewed as a kind of customization services and to build up the brand images.
This is a youth design exhibition organized by the Hong Kong Youth Arts Foundation and Body Shop. The pariticipate teenagers had to create a large piece of art work that embraces or symbolises LOVE. All the ark pieces were displayed at Festival Walk last month.
This is the decoration produced by my sister and her friend.
These are some of works from other participants.
I think this promotion way is qutie effective in promoting its new product. The theme of the exhibiton can express the message of its new fragrance. Meanwhile, the exhibition helps to promote teenagers' creativity which also enhances the positive image of Body Shop.
Besides, my sister got a big heart-shaped card after the workshop. You are asked to sign on the card to promise to share love with others. You can bring that card to Body Shop store with your signature to get a 2ml sample of 'Love Etc' fragrance. Then, you can pass the card to your friends to share this favor. The card can gather around 20 signatures. The last one who got this card can even receive the 30ml standard size fragrance. I can't take the picture of the card because my sister has passed it to her friends.
This is the sample fragrance that my sister received.