The “Adidas 60th anniversary house party” was a masterful experiment in creating covert brand awareness. The exterior of the venue featured giant Adidas logos projected onto neighboring buildings and an Adidas branded ice-cream truck was parked out front giving away free ice-cream!
Adidas 60th anniversary house party by Christine
The d.j. booth at the center was built to resemble an Adidas shoe box!
The interior of the space was a sea of props including various logos, an Adidas scooter, and a tennis room.