François Nars said that “When you make up someone you want them to feel good and beautiful. With photography, it’s the same: Make the light beautiful, have fun.” 15×15, as his new tome is called, will be available for 30 days only when it bows in mid-November, and there’s a countdown to its release currently in progress at www.15×15project.com. The celebrity portraits in the new book channel iconic images, people, and emotions while giving some face time (or nail time, as the case may be) to a classic Nars product.
That would be Nars Dovima lacquer on Marc Jacobs, who is re-enacting a sixties-era Richard Avedon photo above. Other friends of the brand, including Isabella Rossellini, Naomi Campbell, Daphne Guinness, and Olivier Theyskens.
I think using celebrity portraits is effective in attracting people to see their works and products. Especially Marc Jacobs, one of the most famous and successful designers in the industry is invited to join this campaign. Moreover, the portraits will be available for 30 days only and there is aa countdown clock showed in the website. This help to make noise and arouse people's anticipation to the release of the work. I think this special way of presenting the products from Nars will give a deep impression for us.
By Buzz
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