Love Tarot Fever @ Harbour City

I've found an interesting fragrance promotion in Harbour City when I went shopping on last Saturday.
This promotion provides another kind of alternative for girls to choose an appropriate fragrance to themselves. This is the co-operation promotion event by Loewe X Nickel X Lanvin, which is called Love Tarot Forever. It helps you to find out the fragrance that is the most suitable for your personality. As long as customers who are interested in, he/she can pay for $100 registration fee and these payment would directly transfer to the products that you purchase.

I think this event is very interesting since many people, especially female consumers in Hong Kong are very superstitious. Some consumers may not have ideas or preference in choosing a particular brands. The event can help to promote the fragrance and capture these consumers. Moreover, some consumers may join the event as the Tarot can help them to find the most suitable fragrance to them. Actually the event can be viewed as a kind of customization services and to build up the brand images.

Buzz