Esprit Peking Road flagship store in Tsim Sha Tsui.
Some shots of the Esprit Peking Road flagship store. The LED lighting on the outwall is spectacular! It is really eye-catching. I think Esprit is revitalizing its brand image. More emphasis were put on friendship and lifestyle. The first clue is the lighting showed some images of pigeons, "peace" & "freind" in different languages, promoting freindship and peace.
Some images of the window displays. The theme is to celebrate. It was read from newspaper that there will be a countdown party held by Esprit.
Thirdly, I remember that there was an online ad on yahoo.com.hk during mid Oct, telling the public that the Esprit flagship store was opening on 17 Oct. In the ad, there was a slogan for Espirt : A Friendship . A Story. A Dream.I clicked the ad to check for details. Here is the image I saved.
It asked everyone to celebrate friendship in this opening event. I think it makes people think Esprit is a brand about enjoying life. Friendship and dream are real values in life.Esprit becomes a kind of lifestyle.
The forth clue is the link of HK Esprit. It is changed to http://www.espritfriends.com/
Another clue is the blog I found online. http://www.alivenotdead.com/esprithk It is a blog linking to other artists, sharing the latest news of Esprit and acting as a way to encourage other blogers to join the activities it holds. It is a wise means to gain more awareness of its target groups and merge with art and lifestyle.
There was a New Face video competition. The theme is telling stories about friendship. The wining videos are available at http://www.espritfriends.com/winners.aspx.
Now, a year of the Tiger tee design competition for ESPRIT is calling for entry. It is being advertised on alivenotdead.com.
Some shots of the Esprit Peking Road flagship store. The LED lighting on the outwall is spectacular! It is really eye-catching. I think Esprit is revitalizing its brand image. More emphasis were put on friendship and lifestyle. The first clue is the lighting showed some images of pigeons, "peace" & "freind" in different languages, promoting freindship and peace.
Some images of the window displays. The theme is to celebrate. It was read from newspaper that there will be a countdown party held by Esprit.
Thirdly, I remember that there was an online ad on yahoo.com.hk during mid Oct, telling the public that the Esprit flagship store was opening on 17 Oct. In the ad, there was a slogan for Espirt : A Friendship . A Story. A Dream.I clicked the ad to check for details. Here is the image I saved.
It asked everyone to celebrate friendship in this opening event. I think it makes people think Esprit is a brand about enjoying life. Friendship and dream are real values in life.Esprit becomes a kind of lifestyle.
The forth clue is the link of HK Esprit. It is changed to http://www.espritfriends.com/
Another clue is the blog I found online. http://www.alivenotdead.com/esprithk It is a blog linking to other artists, sharing the latest news of Esprit and acting as a way to encourage other blogers to join the activities it holds. It is a wise means to gain more awareness of its target groups and merge with art and lifestyle.
There was a New Face video competition. The theme is telling stories about friendship. The wining videos are available at http://www.espritfriends.com/winners.aspx.
Now, a year of the Tiger tee design competition for ESPRIT is calling for entry. It is being advertised on alivenotdead.com.
by Chanice
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