Jim Chim is a famous stage actor and comdeian. He was collaborated with a footwear brand Camper for the publicity in Causeway Bay. He worked with a group of mine actors and performed at the CWB pedestrian area, along the way that attract pedestrian for gaining attention.
Jim Chim wore a outfit which is an imitation of a famous French director and actor Jacques Tati of trench coat and hat, briefcases and pipe and umbrella. He carried a brifecase that is red in color and showed the brand name of Camper. Also, his shoes are in red color too as red is the signature color of Camper. They performed mime which means silent comedy to gain attention from pedestrian.
I think this event is successful as the collaboration with famous actor can make noise in the market effectively. Many newspapers has reported this event which saves the cost of posting advertisments in newspaper of Camper. Besides, a lot of pedestrian were attracted to the show as the venue is one of the most busy place in Causeway Bay. The event enable Camper to get expolsure to many of its potential customers in the popular shopping area. Furthermore, this event is very creative and new to consumers which can build up positive brand image in consumers' mind.