Recently my sister has participated in a workshop to make an art decoration. At first I found it nothing special because she is a fine art student. Then, she told me that the workshop is actually organized by Body Shop to promote its new fragrance - Love Etc.
This is a youth design exhibition organized by the Hong Kong Youth Arts Foundation and Body Shop. The pariticipate teenagers had to create a large piece of art work that embraces or symbolises LOVE. All the ark pieces were displayed at Festival Walk last month.
This is the decoration produced by my sister and her friend.
These are some of works from other participants.
This is a youth design exhibition organized by the Hong Kong Youth Arts Foundation and Body Shop. The pariticipate teenagers had to create a large piece of art work that embraces or symbolises LOVE. All the ark pieces were displayed at Festival Walk last month.
This is the decoration produced by my sister and her friend.
These are some of works from other participants.
The participants with their works.
I think this promotion way is qutie effective in promoting its new product. The theme of the exhibiton can express the message of its new fragrance. Meanwhile, the exhibition helps to promote teenagers' creativity which also enhances the positive image of Body Shop.
Besides, my sister got a big heart-shaped card after the workshop. You are asked to sign on the card to promise to share love with others. You can bring that card to Body Shop store with your signature to get a 2ml sample of 'Love Etc' fragrance. Then, you can pass the card to your friends to share this favor. The card can gather around 20 signatures. The last one who got this card can even receive the 30ml standard size fragrance. I can't take the picture of the card because my sister has passed it to her friends.
This is the sample fragrance that my sister received.
I think this promotion way is qutie effective in promoting its new product. The theme of the exhibiton can express the message of its new fragrance. Meanwhile, the exhibition helps to promote teenagers' creativity which also enhances the positive image of Body Shop.
Besides, my sister got a big heart-shaped card after the workshop. You are asked to sign on the card to promise to share love with others. You can bring that card to Body Shop store with your signature to get a 2ml sample of 'Love Etc' fragrance. Then, you can pass the card to your friends to share this favor. The card can gather around 20 signatures. The last one who got this card can even receive the 30ml standard size fragrance. I can't take the picture of the card because my sister has passed it to her friends.
This is the sample fragrance that my sister received.
This is really an interesting promotion way, although the effectiveness may not be very high. The message is transmitted through the circulation on the card. In normal case, you would pass the card to someone who is interested in buying fragrance because she would get a sample. This would increase the chance for her to buy the product. However, this would not work if the card receiver is selfish. She could sign all the names by herself and get the largest gift. The transmittion could end in the beginning of circulation when this selfish person occurs. I don't know how many cards Body Shop has distributed, but the reachness of target audiences is probably lower than putting a advertising poster.
On the other hand, I saw the advertisement of this fragrance in Tsim Sha Tsui MTR Exit A this week.
This is the digital esculator advertisement. Although it may not be new to you, it has been introduced in Hong Kong for just a year. This creative communication platform allows people to enjoy multiple visual and audio effects. It also enhance the flexibility and improve the richness of an advertisement. I believe that it would be a trend in promotion.
By Annie
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