LACE UP. SAVE LIVES. ---- Nike joins the (RED) movement

This is the new item found in Nike stores recently.
Inside the box is a pair of shoe laces.

The Nike and (RED) concept is a to invite people to “Lace Up. Save Lives” by buying a pair of NIKE RED laces. 100% of the profit from the laces will be donated to (RED) to help fighting AIDS in Africa.
The project is being done globally. For Nike, this collaboration creates consumer awareness and participation. For us, it is meaningful! It costs us $28 only to purchase 1 set! A simple act can help fighting AIDS. Let’s tell others and do something RED!

It can be brought online.
http://store.nike.com/index.jsp?country=GB&lang_locale=en_GB#l=shop,nike_red
It is reported by that some more NIKE RED products are coming soon.
For further information, simply visit http://www.nike.com/nikefootball/red/home?locale=en_US

by Chanice