Gucci has launched their latest pop-up shop style endeavor with their Gucci Icon-Temporary project. The flash sneaker store will touch down in six or seven locations around the world where "tastemakers" gather, such as Art Basil Miami Beach, staying open for two or three weeks in each spot. The first stop on the tour is Crosby Street in New York and it is opened on Oct. 23. Other stops will include London, Berlin, Paris, Tokyo and also Hong Kong.
For this unique retail initiative, Gucci Creative Director Frida Giannini has collaborated with award-winning musical artist Mark Ronson on the design of a limited edition collection of Gucci Ronson sneakers.
Together with this project,Gucci also launched the ground-breaking Gucci App for iPhone and iPod touch which allows users to interact uniquely while inside the flash store and also exclusively purchase a second Gucci-Ronson sneaker.
It is now available from the App Store. The app synthesizes the worlds of fashion, technology and music offering access to exclusive Gucci products, unique playlists, videos, fashion shows, news, events, latest collections, store listings and the ability to mix your own music.
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By Sel
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