Adidas 60th anniversary house party by Christine

The “Adidas 60th anniversary house party” was a masterful experiment in creating covert brand awareness. The exterior of the venue featured giant Adidas logos projected onto neighboring buildings and an Adidas branded ice-cream truck was parked out front giving away free ice-cream!

The d.j. booth at the center was built to resemble an Adidas shoe box!

The interior of the space was a sea of props including various logos, an Adidas scooter, and a tennis room.

Ringed by the runway was a large faux swimming pool filled with plastic balls colored in Adidas hues.

The unique spectacle of the converted factory, combined with the huge turnout made the Adidas anniversary another legendary mega-party.

by Christine