Hermes- the Silk Bar

Had a visit to the Silk Bar of Hermes in Festival Walk with my friends lately.
It was an interesting and enriching experience. In the silk bar, there was Hermes’ latest scarf collection. The most interesting thing was the silk ambassadors there demonstrating ways we could wear the silk scarves.

My friend - Cloud.

There were bartenders making drinks and live DJ for music. The atmosphere is pleasant.

It is a good way to make HK people aware of silk scarves can be a good choice of accessories for both men & ladies. (There were not few men, including my friend. Sadly, he was not willing to take a photo for me=P ) Getting people involved is always a good way to enhance its brand recognition and brand preference.

In addition, Hermes has chosen the right places (causeway bay & Kowloon Tong) which help it attract young and wealthy university students and adults.

By Chanice

Gucci-icon temporary project: temporary pop-up sneaker store

Gucci has launched their latest pop-up shop style endeavor with their Gucci Icon-Temporary project. The flash sneaker store will touch down in six or seven locations around the world where "tastemakers" gather, such as Art Basil Miami Beach, staying open for two or three weeks in each spot. The first stop on the tour is Crosby Street in New York and it is opened on Oct. 23. Other stops will include London, Berlin, Paris, Tokyo and also Hong Kong.



For this unique retail initiative, Gucci Creative Director Frida Giannini has collaborated with award-winning musical artist Mark Ronson on the design of a limited edition collection of Gucci Ronson sneakers.


Together with this project,Gucci also launched the ground-breaking Gucci App for iPhone and iPod touch which allows users to interact uniquely while inside the flash store and also exclusively purchase a second Gucci-Ronson sneaker.
It is now available from the App Store. The app synthesizes the worlds of fashion, technology and music offering access to exclusive Gucci products, unique playlists, videos, fashion shows, news, events, latest collections, store listings and the ability to mix your own music.

to be continue XP

By Sel

Happy 5th to Jill Stuart

the sweet cosmetic brand Jill Stuart is 5 year olds this year! and in order to celebrate it, it opened a new store at Langham Place Seibu on 26 October. Jill Stuart designed a Jewel collection for every one who loves it. This collection aims to bring the users with happiness and blessings, so nice Jill Stuart is!!!!




2009 is really an amazing year for fashion lovers.



By Cathy=]

Maria Luisa at Printempts

French label Maria Luisa has been invited to collaborate with Printemps, opened a 2,600 square feets shop-in-shop.

The coming collection of Maria Luisa will be named" Style for less", which blends fashion and daily life together. If you guys can't wait to take a look of her new collection, you can go to her store at Lee Garden in Hong Kong






By Cathy=]

The tenth of http://www.izzue.com

this year is the tenth year of http://www.izzue.com established. http://www.izzue.com has been spreading out its brand to China, Taiwan, thailand etc since 2002, and this september, it entered the Paris fashion market and held a fall/winter fashion show at Salon Opera of Lafayette


The new store in Paris will be opened at Galeries Lafateyte, 40 Boulevard Haussmann, 75009 Paris.

http://www.izzue.com is a local brand by I.T limited, it is really a hot talk of its move to this fashion world. We should be proud of it.



By Cathy =]

Hermes Silk Bar by Suet

Hermes Scarf is one of the most famous products of Hermes. In October, Hermes started to launch the biggest scarf event in Hong Kong. Hermes has used the theme of Silk Bar to share the different methods for wearing Hermes scarf with customers for this project .
These photos show the Hermes Silk Bar in Causeway Bay, which is movable and decorated with Hermes silk scarf. Since 'Bar theme' is applied, the decoration should look like a bar in order to display Hermes scarf in a relaxing atmosphere.

This silk bar is now in Festival Walk LG2 and will be held until 28 of October, don't miss the chance to take part in it!!
by suet

LV Speedy Exhibition @ Taipei Breeze Center by Annie

Louis Vuittion held an exhibition to celebrate the 50th anniversary of its classic product Monogram Speedy at Taiwan last month.

The exhibition showed a huge chandelier composed of 110 Speedy bags which has a total worth of around HKD$700,000.


This huge decoration creates a shocking effect as it is placed at the entrance of Breeze Center. Everyone must see this once you enter the mall.


There is a hidden gold version.



The bags are picking up by dummy hands.

The size, quantity and the value of the bags give people a luxorious impression. It is really a good way to promote brand image and attract people's attention.

By Annie