Dolce&Gabbana L'eau the One by Scarlett Johansson

http://www.youtube.com/watch?v=dWQSwobYAx8&feature=player_embedded

WOW!

Here is the new fragrance campaign-L'eau the One by Scarlett Johansson

Hollywood beauty Scarlett Johanson is becoming the new face of Dolce & Gabbana The One and L'eau The One. Together with new Rose The One fragrance, Scarlett collaborated on three campaigns with director Jean-Baptiste Mondino.

ceci

Art of Trench by burbery

To celebrate the iconic Burberry trench coat, Burberry launched this artoftrench.com this November.

It is a new digital platform with social networking functionality. The site will be an ongoing project between Burberry and some of the world’s leading image makers, building a living testament to the trench coat with regular collaborations being announced. Burberry will invite site users to submit their own portraits to feature on the site, creating a body of images reflecting personal trench coat style across the globe.

The site aims to capture the emotional connection behind our distinctive outerwear heritage. Everybody has a different story related to their coat or the first time they came into contact with one - I love the idea that people from all over the world can share those stories and images with each other and all the different attitudes and expressions of the Burberry trench coat and the people who wear it."

more info. : www.artoftrench.com

ceci

Latest Ad campaign of Christian Dior

Complete Lady Dior campaign promoting their Lady Rouge collection with their front Marion Cotillard photographed world-renowned fashion photographer Annie Leibovitz. Due to cutbacks Dior did not release a fall winter ready-to-wear campaign, instead luxury house focused on accessory promotion. The handbags collection named "Lady Rouge". What a gorgeous print Ad!

ceci

Esprit puts effort in revitalizing its image

Esprit Peking Road flagship store in Tsim Sha Tsui.

Some shots of the Esprit Peking Road flagship store. The LED lighting on the outwall is spectacular! It is really eye-catching. I think Esprit is revitalizing its brand image. More emphasis were put on friendship and lifestyle. The first clue is the lighting showed some images of pigeons, "peace" & "freind" in different languages, promoting freindship and peace.


Some images of the window displays. The theme is to celebrate. It was read from newspaper that there will be a countdown party held by Esprit.

Thirdly, I remember that there was an online ad on yahoo.com.hk during mid Oct, telling the public that the Esprit flagship store was opening on 17 Oct. In the ad, there was a slogan for Espirt : A Friendship . A Story. A Dream.I clicked the ad to check for details. Here is the image I saved.

It asked everyone to celebrate friendship in this opening event. I think it makes people think Esprit is a brand about enjoying life. Friendship and dream are real values in life.Esprit becomes a kind of lifestyle.
The forth clue is the link of HK Esprit. It is changed to http://www.espritfriends.com/

Another clue is the blog I found online. http://www.alivenotdead.com/esprithk It is a blog linking to other artists, sharing the latest news of Esprit and acting as a way to encourage other blogers to join the activities it holds. It is a wise means to gain more awareness of its target groups and merge with art and lifestyle.
There was a New Face video competition. The theme is telling stories about friendship. The wining videos are available at http://www.espritfriends.com/winners.aspx.

Now, a year of the Tiger tee design competition for ESPRIT is calling for entry. It is being advertised on alivenotdead.com.

by Chanice

GAGA Bad Romance X Alexander McQueen's Plato's Atlantis

Come on come on fashion baby!
The lastest MCQ collection was on GaGa's new mv - Bad Romance!

Lady Gaga - Bad Romance

http://www.youtube.com/watch?v=QL_JPdYPDVg&feature=fvst

Alexander McQueen's Plato's Atlantis

http://www.youtube.com/watch?v=pUvFTc2mlNY
The 10-inch shoes look crazy!

waaaaaaaaaaa!!!!!!!!

The MV looks gorgeous!!
MCQ sponsored the customs for GaGa's MV
and Bad romance - lastest song from GaGa was in the MCQ fashion show
Gaga X MCQ do create noise!
They got a mutual benefit on promotion :)

kasa

Uniqlo heattech box

This paper box is the attached gift of local fashion magazine, East touch

It's a bit tricky as the box only printed with November and December calendar.

Uniqlo use this to remind coming winter and its time to try its latest 'Heat Tech' products.

being

Love Tarot Fever @ Harbour City

I've found an interesting fragrance promotion in Harbour City when I went shopping on last Saturday.
This promotion provides another kind of alternative for girls to choose an appropriate fragrance to themselves. This is the co-operation promotion event by Loewe X Nickel X Lanvin, which is called Love Tarot Forever. It helps you to find out the fragrance that is the most suitable for your personality. As long as customers who are interested in, he/she can pay for $100 registration fee and these payment would directly transfer to the products that you purchase.

I think this event is very interesting since many people, especially female consumers in Hong Kong are very superstitious. Some consumers may not have ideas or preference in choosing a particular brands. The event can help to promote the fragrance and capture these consumers. Moreover, some consumers may join the event as the Tarot can help them to find the most suitable fragrance to them. Actually the event can be viewed as a kind of customization services and to build up the brand images.

Buzz