Peach John x'mas card

when passing through the TST store, i got a PJ x'mas card!

inside:

five postcards with high quality showing its products and blessings + lovely stickers

it's clever to use xmas card to deliver the message for blessings and also show the various choice of gifts for your love but i like the stickers most :)

be being

Sonia Rykiel X H&M

start from a flannelet page found in MilkX which followings pages present latest collaboration products

it's nice to catch readers not to miss this ad! :)

by being

LACE UP. SAVE LIVES. ---- Nike joins the (RED) movement

This is the new item found in Nike stores recently.
Inside the box is a pair of shoe laces.

The Nike and (RED) concept is a to invite people to “Lace Up. Save Lives” by buying a pair of NIKE RED laces. 100% of the profit from the laces will be donated to (RED) to help fighting AIDS in Africa.
The project is being done globally. For Nike, this collaboration creates consumer awareness and participation. For us, it is meaningful! It costs us $28 only to purchase 1 set! A simple act can help fighting AIDS. Let’s tell others and do something RED!

It can be brought online.
http://store.nike.com/index.jsp?country=GB&lang_locale=en_GB#l=shop,nike_red
It is reported by that some more NIKE RED products are coming soon.
For further information, simply visit http://www.nike.com/nikefootball/red/home?locale=en_US

by Chanice

Camper X Jim Chim Sui-man

Jim Chim is a famous stage actor and comdeian. He was collaborated with a footwear brand Camper for the publicity in Causeway Bay. He worked with a group of mine actors and performed at the CWB pedestrian area, along the way that attract pedestrian for gaining attention.

Jim Chim wore a outfit which is an imitation of a famous French director and actor Jacques Tati of trench coat and hat, briefcases and pipe and umbrella. He carried a brifecase that is red in color and showed the brand name of Camper. Also, his shoes are in red color too as red is the signature color of Camper. They performed mime which means silent comedy to gain attention from pedestrian.

I think this event is successful as the collaboration with famous actor can make noise in the market effectively. Many newspapers has reported this event which saves the cost of posting advertisments in newspaper of Camper. Besides, a lot of pedestrian were attracted to the show as the venue is one of the most busy place in Causeway Bay. The event enable Camper to get expolsure to many of its potential customers in the popular shopping area. Furthermore, this event is very creative and new to consumers which can build up positive brand image in consumers' mind.

BUZZ

Sadly, several of the interesting single-building boutiques at the end of On Lan Street are being forced to move out.

Walking on nearby Ice House Street the other day, I was shocked to see new Comme des Garcons, Martin Margiela, and Neighborhood stores under construction.The I.T. Group did a noteworthy job designing the boutiques and bringing a special vibe to the street.

In the case of the On Lan Street shops, I.T. did a fantastic job endowing each one with a branded personality. Attached to a larger, multi-tenant building, it will be very difficult to recreate something similar.

the facade of the Billionaire Boys Club / Ice Cream shop on On Lan Street

by christine

Ads from Volkswagen

Just receive it from cosmogirl e-news!

I found it is clever that match the consumers personality to their goods!

Actually it is a ads from Volkswagen. They are promoting the C side of their products.

When you enter the site, there is a psychological test that you can drive yourself to different side and finally you can find what type of person you are.

It is trick that you have to leave your information to them and get the test results!

So clever are they as I left!!!!!

But, it still very interesting and want to share with you guys!!!

http://www.findyourcside.com/passatcc/

BY PAN

A|X:TV launched !

This Fall, Armani Exchange launched AX:TV, an online video platform, which targets the AX Generation. Giving us an inside look at the hottest people, looks, and lifestyle of the behind-the-scenes of fashion with the new AX:TV from Armani Exchange. Customers can visit the online store or website to check the latest items after watching the video on the same website.

http://www.armaniexchange.com/category/lifestyle.do

ceci